How to Optimize Your Pinterest Account

Wondering how to optimize your Pinterest Account for success? You’ve come to the right place!

When it comes to Pinterest marketing and using Pinterest for your business, optimizing your Pinterest account is one of the first steps you’ll take to set your account up for success. Your account needs to be optimized using relevant keywords so Pinterest can start to understand what your account is about and the type of content you share. As a visual search engine (Pinterest is not social media!), this helps Pinterest know who to show your content to. Here is how to optimize your Pinterest account.

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Pinterest Keywords and SEO Research

Before you can start optimizing your Pinterest account, you will first need to do keyword research, or SEO research, to know what to optimize your account for. One of the easiest ways to find keywords specific to Pinterest is doing the alphabet search method.

Open up Pinterest and start typing a keyword into the search bar to see what drops down. These are the top trending keywords that include that keyword, you’ll want to add these to your list. Next, add a space and the letter ‘a’ after the keyword to see what drops down now.

Make a note of any relevant keywords that drop down, remove the ‘a’ and add a ‘b.’ Keep going until you’ve gone all the way down the alphabet, and you should have a long list of keywords and long-tailed keywords to use.

When doing keyword research, think about your audience and what keywords they would be using and searching for to find you and your content. Keep in mind, Pinners are looking for solutions to problems, and 95% of searches are unbranded. 

For a few other methods to search for keywords, read my previous post, How to do Pinterest SEO Research

Pinterest Account Optimization

Now that you have done SEO research and know what keywords you’ll want to optimize your account, it’s time to optimize your account.

Here are the most important areas to optimize:

1) Pinterest Profile Display Name

You have 65 characters to play with here, and you will want to add one of your top keywords that describes what you do and what type of content you create. Here are a couple of examples:

  • Jane | Home Decor Candles and Gifts – okay
  • Jane | Home Decor Inspiration & Gifts – better
  • Elizabeth | Mindset Coach for Women – okay
  • Elizabeth | Personal Development & Mindset Tips – better

2) About You Profile Bio Section

This field allows 160 characters and should include the most relevant keywords, plus gives the reader (and Pinterest!) an idea about what you do.

Here are a couple of examples for the above profile examples:

  • Home decor ideas and inspiration for creating a home you love. Gift ideas and soy candles for every special event, party, or celebration.
  • Helping women who are struggling with personal development, overcoming mindset obstacles, and wanting to live a happier life.

You can also include your website url at the end of your bio. 

3) Board Titles

Your Pinterest board titles should be descriptive and include keywords. Think about what board titles and keywords fit your content and consider what other boards your audience would be interested in.

For example, a mom blogger who focuses on kid’s crafts might also have boards on parenting tips, motherhood quotes, etc. Those boards won’t fit their content but do fit with their target audience.

4) Board Descriptions

Your board descriptions should not only include keywords but also offer value to your followers. Your board descriptions should be written in sentence form, not just a string of keywords, as Pinterest would consider that keyword stuffing.

You want to make sure that the boards you create have content worth following and are relevant to the topics they’re about, as well.

Once your boards are set up, you’ll want to add top ranking relevant third-party pins. This will further optimize your boards, and help Pinterest learn more about what you’ll be pinning. It might seem counterintuitive, but it can help boost your account.

When looking for group boards to apply to, be sure to find groups with niche-specific keywords in the titles and descriptions. 

5.) Pin Titles & Descriptions

Now that your Pinterest account is optimized, you can start pinning your own pins to your boards. Just like every other part of your account, your pin titles and descriptions need to include relevant keywords. 

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