Why hire a Pinterest manager? Great question. There are several reasons a business owner would want to outsource Pinterest. You know you should use Pinterest for your business to increase traffic to your website and attract leads and sales, but you don’t know where to start and don’t have time to learn. Maybe you don’t even like Pinterest that much (I’m not one of them, but no judgment!).
This post will explore the best reasons to hire a Pinterest manager!
When you hire a Pinterest manager or VA, their job is to assist businesses and blogs attract their target audience with the power of Pinterest.
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What’s the Difference Between a Pinterest VA and a Pinterest Manager?
There are two names for someone who helps business owners with their Pinterest presence: Pinterest VA, or virtual assistant, and a Pinterest manager. Sometimes there’s a difference, sometimes there is not. There are a few ways people differentiate the two.
Some will say that a Pinterest manager is a more experienced Pinterest VA. They’ve worked with a few clients for several months and have transitioned to full service Pinterest manager.
There are also virtual assistants who offer a variety of services, including Pinterest related tasks, such as pin design and SEO research. Here, the client might provide pin titles and descriptions and handle their own pinning schedule. In this case, it’s true that the VA wouldn’t be responsible for the Pinterest marketing strategy.
Why Hire a Pinterest Manager?
While we usually group Pinterest with social media, it is not social media. It is a visual search engine. It can be a major source of traffic for your business. But it can be a lot to learn and keep up with. In fact, it can be downright frustrating. When you hire a Pinterest manager, you can sit back and relax and watch your traffic increase without dealing with the stress.
These are my top reasons a business owner would want to outsource their Pinterest manager to an expert.
Algorithm Changes
In 2020, Pinterest updated their algorithm and everyone had to adjust their strategy. It used to be okay to pin 80 times a day, and save your pins to all of your boards. Today, that will get your account suspended. Everyone had to adjust their strategies to figure out how to make the algorithm happy. Many have struggled, some even giving up on Tailwind and instead manually pin from the native scheduler in Pinterest. Others have figured out how to work within Pinterest’s rules and still use Tailwind.
Fresh Pins
The updated algorithm favors fresh pins. A fresh pin is a new pin image that has not been posted before. It is not just new titles and descriptions. New URLS are helpful, but we can still pin old content. Pinterest likes new ideas—which means using different templates, different colors, and different fonts.
Pinterest wants fresh pins, and it wants them consistently.
New Features
Pinterest has introduced a lot of features in recent years, such as:
- Story Idea pins
- Video pins
- Product tagging
Besides the additional features, there have been changes to metrics, and hashtags are no longer recommended. Sometimes it seems like they’re making changes every week.
Analytics
Analytics are incredibly important with Pinterest, especially as the platform continues to make changes and roll out more features. For example, Pinterest is pushing Idea Pins, but they do not currently link to your content. Which is to say, if your goal is to get more traffic to your blog, then Idea Pins will not help you with that. However, if you want to gain a following, but don’t have a website or a lot of content, then Idea Pins are the way to go.
It takes a lot of testing to find out what works for each niche, and a Pinterest manager will test things, monitor the results, and make necessary changes. The best way to find out if the features help your account is to try them and check your stats. A Pinterest manager will dig into the metrics that matter: saves and link clicks.
Time
Creating new pins and keeping up with Pinterest changes is a full-time job. When you run your own business, you don’t have time for a whole other job. Optimizing a business account and managing it every month takes hours. That’s precious time you could spend on your business. When you hire a Pinterest manager, you can get back to doing what you do best.
Expertise
Pinterest managers stay on top of best practices and stay educated. We strive to keep learning, because Pinterest changes a lot. I have done the following to prepare and stay in-the-know:
- Enrolled in Pinterest courses, such as The Pinterest Manager Course by Taylor Bonham. Taylor teaches aspiring Pinterest managers how to use the platform, as well as how to find clients and run your own business.
- Continued my education with multiple Pinterest management courses.
- Joined Pinterest VA/Manager Facebook Groups.
Service Packages
No matter where you are in your Pinterest journey, there are packages for you. Common service packages include:
- Monthly management
- Account set up
- Account audit
- Pin design
Pinterest managers are flexible with packages. Every client’s needs are different. Therefore, you don’t have to hesitate to reach out if our packages aren’t exactly what you need, we can make adjustments!
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How fast will a Pinterest VA or Manager get results?
It’s important to keep in mind that neither a Pinterest VA nor a manager will perform quick miracles. Pinterest is a slow burn. In other words, it takes a lot of patience when starting with a new account or a new strategy. New strategies and new features need a few months of testing to see results.
Pinterest is like reading Harry Potter. We didn’t learn about Horcruxes in the first book. We had to learn about magic, the whole wizarding world, and the characters that inhibit it. Some of us had to wait for the last few books to be written. You need the patience of a Harry Potter fan.
Pinterest has to get to know you and what you’re about. It’s hard to be patient in a world where we can order whatever we want with one click online and have it two days later.
Pinterest is not like ordering Harry Potter and the Deathly-Hallows from Amazon. It’s like reading six books and waiting for JK Rowling to finish writing Deathly-Hallows.
Okay, that’s an exaggeration. You won’t have to wait that long.
Conclusion
In conclusion, hiring a Pinterest manager is a big decision. If you’re used to handling every part of your business, it’s hard to hand over part of it to another person, especially when there won’t be a lot of results in the first few months. But it’s an amazing platform and a Pinterest manager can help you maximize your presence! Want to get started, but not ready to outsource yet? Download my free guide to optimize your account!